Prison Break

Prison Break advert projected onto wall of real prison

I have ranted previously about the ridiculous amount of advertising Sky One have done in support of their new acquisition Prison Break. But now the station has gone and done something bizarrely impressive in their need to tell the world they now own the rights to the jail saga: projected an advert onto the wall of infamous prison Wormwood Scrubs. I doubt that many of the inmates will be able to sample the delights of Michael Schofield’s antics, but there’s no faulting the ambition behind the scheme. I do wonder how many people saw it and purposefully booked their spot on the sofa in front of Prison Break due to the promotion and how many onlookers just gave a casual shrug and wandered on. Did you see it and what did you think? Fantastic and innovative marketing or pointless showing-off?

It seems reminiscent of when Gail Porter had her nakedness cast over the House of Commons, but with slightly more purpose and less flesh. Maybe they should get star Wentworth Miller to strip off – I’m sure that would create much more interest.